Ask any attorney and they will tell you getting found in the truly hypercompetitive world of law websites is horrible. In order to get found, you have two ways of getting found:
- Pay an arm and a leg for search engine marketing (AdWords etc.)
- Do a significant amount of work and write a great deal of SEO friendly content for your site
As a new attorney, the client had to face the usual SEO challenges as well as getting his message conveyed to potential clients about why they should choose him.