HostGator Design started as an internal startup at HostGator.com. The sales department realized the need for a design product to more fully meet the needs of the HostGator client base. As a part of the Endurance family, HostGator Design originally just offered WordPress templates so they didn’t need a website beyond their internal cPanel links to templates.
HostGator Design had to strictly follow a very detailed styling manual to be in line with corporate branding requirements. The site was designed with the look and feel of the HostGator “Swamp” motif and focused on the four main services offered by the design department. A significant amount of Photoshop work was done to create a consistent branding and use of the mascot Snappy. This was done not only for branding but to create a sense of fun and informality with clients.