EPIC News+Data had a serious problem. EPIC is a Price Reporting Agency that sells pricing data products to the fuels industry as well as maintains news sites dedicated to fuel wholesaler
, and marketers
and 8 newsletters and three print magazines that cover the same markets.They had 6 web properties with duplicate content which left them with duplicating work, being ignored by Google, and having an overall clunky look and feel.
The ultimate goal was to improve SEO and readership. In order to do this, we realized that we needed to make drastic changes.
After digging deep into their statistics, we needed to adopt a mobile-first strategy. All of their previous web properties and newsletters were anything but mobile friendly. We also realized a significant overlap in their news coverage with a resulting hit to their search engine rankings.
The answer was a ground-up rebuild of their brand identity and marketing properties. What resulted was a redesign that had their three main mastheads of Fuel Marketer News, Fuel Retailer Magazine, and Commercial Fuel Buyer under the new banner of FuelsMarketNews. The main sites were now one mobile-responsive banner. Traffic from their newsletter and print publications now drove traffic to the consolidated site and allowed a significant increase in cross-pollination of the news feeds and an overall increase in all web metrics.