The attorney Denise Peterson is a repeat client. Previously, her site was a consumer facing website designed to drive business from consumers to her practice. She wanted “comforting, modern, Norwegian, and authoritative” as her style, and that is what was delivered.
However, her business grew and changed significantly. No longer was the website what she needed. Instead of being consumer focused with content relating to areas of practice and more consumer friendly UI. With the growth. Ms. Peterson needed a very straight B2B site. It needed to provide a very different set of information and present it with a focus on speed of delivery and a no-nonsense style while still exhibiting an air of authority.