Ease of use, focus
BFD! is indeed a BFD in the film industry. BFD focuses on the visual effects and trailers for movies. You’ve seen their amazing work probably hundreds of times, you just don’t know it. BFD wanted a site that most importantly could be maintained without the need to have a full time designer or “web guy” on staff. Focusing on their portfolio of work was also important since that is how they get new clients.