I mentioned in a previous post that you have the ability to push all your content from Facebook over to Twitter. I also discussed why and why not to do that. I won’t go into it again but you do have the ability to push Tweets from Twitter over to Facebook.
[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=9yqTOVSb11Q[/youtube]
SEDUCTION AND MYTH
Businesses think that they more they post on Facebook, the more likely the Facebook PageRank algorithm is going to reward them. Actually, it’s the exact opposite. You’ll tick off Facebook readers and they will click the link less than a real Facebook post. That starts an ugly circle that ends in nobody seeing any of your posts in their Facebook feeds.
Again, the language and culture of Facebook is very different from Twitter. Twitter relies on truncated English (ok, so more than Enlgish), #hashtags, and URL shortners like ow.ly and goo.gl regularly. For people not familiar with Twitter, it honestly can cause confusion. Really. Also, a lot of people detest the use of hashtags on Facebook.
SO, YOU’RE GOING TO DO IT ANYWAY
Please, check the 2:36 mark to see the options about posting retweets etc on your Facebook page. Don’t become that guy that does that sort of thing. If you are more comfortable marketing on Twitter, then God bless you and do it well. Don’t try to be a jack of all trades. Become a master Twitter marketer first, then work on over to Facebook when you have time.
Play off of your strengths folks.
I hope this has been helpful. As always, let me know if you have any questions or need help with your social media.